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Stratos / Bespoke web design
A website on its own doesn't bring clients. It brings them when it has something to say, when people find it, and when somebody watches what happens next. That's why bespoke web design sits at the centre of four services — and why you rarely need all four.
There are no published packages. Scope and price follow the complexity of the work, the requirements and the business objective, decided after a consultation.
How they connect
The website is the centre. The rest adds traffic and meaning.
Most projects start with the website, because it's the only surface you fully own. The brand identity decides whether it looks credible; the advertising decides whether anyone gets there at all.
That's what tells you which service you need. If you don't have a site yet, running ads is throwing money away. If you have a site but nobody finds it, the site isn't the bottleneck.
The services
01 — Website
You don't have a website, or you have one you'd rather not show anyone. You don't want to pay a large sum up front for something that still needs looking after afterwards. Design, development, hosting and maintenance in one fixed monthly fee.
For sole traders and small to medium businesses. Custom design, built from code, not with a page builder.
What follows: if the look isn't settled yet, the identity comes first.
Web design for small businesses02 — Website
Several decision-makers, existing systems, approval rounds and requirements a template can't meet. Custom development, integrations and a documented handover.
For marketing teams and larger organisations. An agreed schedule and a written proposal.
What follows: after a documented handover, measurement is what tells you it paid off.
Web development for enterprises03 — Identity
Your business is good but doesn't look it. Logo, colours, typography and the words that say the same thing on every surface — from the website to the invoice.
For new brands and businesses being refreshed. Often worth doing before the website.
What follows: a finished identity is the ground the website is built on.
Branding and copywriting04 — Advertising
You have a site but nobody finds it, or you advertise but don't know where the money went. Campaign management with measurement and a report you can read — not monthly screenshots.
Worth it once the site is already convincing. The goal first, the spending second.
What follows: what the measurement shows goes back into the site.
Google and Meta ads management05 — Search
Advertising stops when the budget runs out. Search does not. Technical fixes, content and local presence, measured monthly — the first measurable movement usually arrives around the third month.
Worth it if you have four months of patience. If you do not, advertise first.
Where next: what search teaches you about intent, advertising uses too.
SEOCombinations
We're not listing this so you buy more. We're listing it because the wrong order is the most common reason a project produces nothing.
Selected collaborations
The proposal
There's no price list on this site because an honest one would need so many lines that it would be useless. This is what there is instead.
In writing or in conversation. It establishes what your business does, who your customer is, what exists now, and what you want to achieve.
That becomes the scope: how many pages, which features, what content, which integrations, who writes the copy, who supplies the images.
You get a price and a schedule for that scope. Anything left out is named as well — so it doesn't surface halfway through.
The proposal isn't a commitment. If the project isn't worth it to you on these terms, it's better to know at the start.
What we can take on
This list is about what we can do — not about every project needing all of it.
For non-profits
Not a service and not a discount. A separate application process for non-profits and community initiatives, with its own assessment criteria.
Applying does not mean being selected, and the programme is not the right route for every organisation.
See the Impact ProgramNext step
That's the most common starting point, and it's exactly what the free consultation is for. After one conversation you'll know what is genuinely worth spending on — even if that turns out to be less than you expected.
Where should we take your business next?