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Stratos / Services / Ads management
Ad management, analysis and scaling across Google and Meta. We turn attention into interest, and interest into clients.
The signal path
The situation
In today's digital market attention is the most valuable resource, while competition keeps growing on every platform. Organic reach alone is no longer enough: most businesses compete for the same audience inside paid advertising systems, where success comes down to strategy, not presence.
In that environment, the companies that get ahead are the ones that understand precisely how to build ads and user journeys from data. The goal isn't simply to appear, but to get the right message to the right person at the right moment.
We build ad structures on analysis of the target group and market behaviour, and fit the creative and campaign logic to that. So we don't think in isolated ads but in layered, scalable systems.
Two channels
The question isn't which platform is better, it's where your clients are. For many businesses the combination of the two performs best.
Someone typing “plumber near me” intends to buy. Here you don't need to persuade — you need to be there at the moment the decision is made.
Here you approach the user in their feed — with a good offer and striking creative. Attention has to be earned first; interest comes after.
The process
Advertising is the only channel where the first enquiries can arrive essentially on the day you switch it on. Meaningful results, though, take time.
Audience and competitor analysis, sharpening the offer, building the account structure inside your own Google Ads and Meta accounts. Conversion tracking is set up so that from day one we see numbers, not impressions.
The first weeks are about gathering data. We put several messages, targetings and creatives live and let the data decide which direction works.
After 4–6 weeks the stable direction is visible: which ad, audience and message returns the most. From then on we move budget onto the winning combinations and phase out the rest.
You don't have to finish reading before you ask. Tell us your situation and you'll get a specific answer.
Measurement
We set up conversion tracking: how many quote requests, calls, form submissions or purchases came from the ads, and what each cost. That tells us in hard numbers what one lead costs. You get it in a monthly report — not in jargon, but so you can see straight away what makes money and what doesn't.
Support
We are an official sponsor of HAIO — the Hungarian AI Olympiad organised by ELTE — and we run the competition's advertising as well. The same work as above; the other side simply isn't a client here.
These are two separate items: the ad budget, which goes to Google or Meta, and the management fee, which we receive for the work. Most small and medium businesses can start meaningfully at €200–400 a month — below that it's hard to gather enough data to optimise. We always fit the starting budget to your market and your goals.
Advertising is the only channel where the first enquiries can arrive essentially on the day you switch it on. Meaningful results take longer: the first 2–4 weeks are a learning and data-gathering phase, after which we optimise live. A realistic expectation is that the stable direction is visible after 4–6 weeks.
It depends on whether your client searches for you or you have to find them. Google Ads is the demand channel: someone typing “plumber near me” intends to buy. Meta is the demand-generation channel: there you approach the user in their feed. For many businesses the combination performs best.
We don't watch likes and impressions, we watch business results. We set up conversion tracking: how many quote requests, calls, form submissions or purchases came from the ads, and what each cost. You get it in a clear monthly report.
The ad account stays yours — that's a principle for us. We always build campaigns inside your own Google Ads and Meta accounts, to which we get manager access, not the other way round. If our paths ever part, the account, the data and the campaigns all stay with you.
Because the platform is only a tool — how the money is spent decides whether it pays off. A badly set-up campaign burns through your budget just as fast, only without results. The management fee covers the actual work: audience research, ad copy, creative, bidding strategy, continuous optimisation and measurement.
You need somewhere the ad leads to, where the prospect can make a decision. A purpose-built landing page or a well-structured website is best, because there you control the experience and can measure. If you don't have a suitable site, with us the website and the advertising come from one team.
No one can honestly guarantee a specific number of clients or a revenue figure — if someone promises that, be careful. What we do guarantee: professional setup, continuous optimisation based on measurement, transparent reporting and honest communication.
Copywriting and campaign structure are our job — they're part of the service. For visual creative it's best if we get material from your actual work or products, because an authentic, real photo often outperforms a sterile stock image. A good phone shot of finished work is frequently worth its weight in gold.
They don't replace each other, they complement each other. Advertising brings traffic immediately: switch it on and enquiries arrive — but the moment you close the tap it dries up. SEO builds more slowly, taking months of work, but afterwards it brings clients steadily without ad spend. Together they're strongest.
Related pages and articles.
Starting out
One call will tell you which channel suits you, what budget to start with, and what to expect in the first months.
Where should we take your business next?