Business impact
~15M HUFContracted project value from search
~9M HUFGoogle Ads
~6M HUFOrganic search
Two channels, one system.
Paid and organic search became measurable acquisition channels for Rapidkert, generating approximately 15 million HUF in contracted project value between them.
The two figures are kept apart because they arose apart. There is no ad spend behind the 6M HUF organic result, so we do not divide the 15M HUF by the media budget — the ratio applies to the 9M HUF from Google Ads alone.
Google Ads performance
We captured demand where it forms
Five months in a single account, with search intent narrowed to landscaping and irrigation.
31,500+ImpressionsGoogle Ads · 1 Dec 2025 — 30 Apr 2026
1,290+ClicksGoogle Ads · 1 Dec 2025 — 30 Apr 2026
4.1%Click-through rate (CTR)Google Ads · 1 Dec 2025 — 30 Apr 2026
156 HUFAverage cost per clickGoogle Ads · 1 Dec 2025 — 30 Apr 2026
~201K HUFAd spendGoogle Ads · 1 Dec 2025 — 30 Apr 2026
~9M HUFContracted project valueConfirmed by the client
44.8×Contracted project value / Google Ads spend
Approximately 201 thousand HUF in media spend contributed to around 9 million HUF in contracted projects. Every 1 HUF spent on Google Ads corresponded to approximately 44.8 HUF in contracted project value.
This is a ratio, not profit and not a net return: contracted project value includes the cost of carrying the work out.
Organic search
Search that compounds.
Paid search captures immediate demand — it brings enquiries for as long as it runs. Alongside it, organic visibility built a second acquisition layer, one with no cost per click.
SEO and organic Google traffic contributed approximately 6 million HUF in additional contracted projects.
~6M HUFOrganic search project valueConfirmed by the client
0 HUFAd spend behind itGoogle Ads · 1 Dec 2025 — 30 Apr 2026
The digital reinvention
Performance built the pipeline. Design built the position.
Once the acquisition system had proved its value, the question changed. The objective was no longer for Rapidkert to simply compete with other landscaping websites.
It was to redefine what a landscaping website could feel like.
Below the surface
A great garden starts below the surface.
Most landscaping websites show the same things: finished lawns, plants, terraces, completed gardens. All of it the part you can see.
But the quality of a garden is not decided at the surface. Soil preparation, drainage, irrigation, underground systems, structural preparation — these decide what the garden looks like in two years. The customer sees none of it.
This became the visual and conceptual foundation of the website: we turned Rapidkert's invisible expertise into the central visual idea.
Instead of building another gallery of finished gardens, we built an experience that reveals what makes those gardens last.
Interactive 3D experience
The surface is only the final layer
At the centre of the opening screen there is no photograph but a three-dimensional cross-section of a garden. The 3D here is not decoration; it is how the argument is made.
- Three-dimensional cross-section
- The subject of the opening screen is a cut block of ground: the finished garden surface on top, with lawn and paving slabs, and the layers below it.
- Underground layers
- Topsoil, compacted subsoil and gravel bed one below the other, visibly separated — the structure the finished garden hides.
- Irrigation and drainage
- The sprinkler line and the drainage pipe run through the section at the depth they sit at in reality.
- Depth readout
- A depth readout in metres sits along the right edge, reading zero at the surface: the site talks about depth in its own unit.
- Scrolling down, not forward
- The site opens with the instruction "scroll below the surface": the direction of the scroll is the story itself.
- Typography and palette
- A large, dense grotesque for the headline, monospace technical labels, and a restrained natural palette — deep green, earth and sand tones, warm cream.
- Bilingual interface
- Hungarian and English versions, switchable from the header.
Everything described above can be checked on the published rapidkert.com opening screen.
Result
~201K HUF → ~9M HUFGoogle Ads
+ ~6M HUFOrganic search
= ~15M HUFContracted project value
One acquisition system. One completely reimagined digital presence.
The Rapidkert site was built on the same principle Rapidkert works by: what happens below the surface determines everything above it.
The figures come from Rapidkert's Google Ads account for 1 December 2025 to 30 April 2026, and from the contracted project value confirmed by the client. Contracted project value is neither revenue nor profit.
From below the surface to above the category.
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