Technical SEO
Loading speed, mobile layout, heading structure, structured data, internal links. This is the layer a visitor never sees and the only one Google reads.
Ads stop with the budget. Search does not stop.
A well-written page can bring enquiries for years without costing you anything further. It starts more slowly than a campaign, which is exactly why it is worth starting today.
The work
What does
SEO actually involve?
Keywords and intent
We are not after the biggest search volume but the question your customer actually types. A narrower phrase that brings a buyer is worth more than a broad one that brings a browser.
Pages and copy
One question, one page. We write or rewrite the pages that need to rank, in the words you would use out loud — not the ones the industry prefers.
Google Business Profile
For a local business the map result often brings more than the website does. We set it up, categorise it, fill it in, and teach you to keep it current.
The price
What does SEO
actually cost?
We work on a monthly fee, because SEO is continuous work. We name the figure after the discovery — before that we would not know what we were promising.
The state of the site
On a two-year-old site with a clean structure, the technical layer is sorted in a few weeks. On one patched up over ten years the same work runs for months, and sometimes rebuilding costs less than repairing. The discovery answers that, not a hunch.
The field you compete in
A village landscaper competes for a few dozen phrases; a national online store for several thousand. The price of SEO is therefore not a list price but the amount of work it takes to surface in your particular field.
How long we stay with it
Four months is enough to see whether it works. If you wanted to sign for one, we will tell you plainly that it would be money thrown away. If you wanted to sign for three years, we will tell you to decide again after the first four months — from the measurements, not from the contract.
What you do know in advance: the discovery is free, and at the end of it you get a specific, itemised proposal for what happens in the first four months. There is no joining fee, and no line in the proposal we cannot account for.
If the discovery shows that ads or a better website would return more from the same budget in your case, that is what we will say, and we will not sell you SEO. It happens less often than you would think, but it happens.
The model is a monthly fee rather than a one-off project price because in SEO a one-off intervention goes stale. A technical fix holds for a year, until somebody touches the site; a page that has been written keeps working for as long as the question it answers stays relevant.
If your site needs rebuilding too, a search-optimised website is built as a one-off project, with SEO already in its first version.
Proof
110 million forints,
from zero forints
of ad spend.
Rapidkert received roughly HUF 110 million in quote requests from organic search — with no ad spend at all. On top of that, advertising brought in around HUF 9 million.
The process
How long before
SEO actually
produces results?
Four months, four stages. SEO is not a one-off intervention: the first measurable movement usually shows up around the third month.
Discovery
We measure the whole site, look at what people search to find you today, and what they search to find your competitors. That becomes a ranked list of what returns most for the least work.
Technical fixes
Speed, structure, structured data, broken links, duplicate pages. This part is done quickly, and on most sites it is what produces the first jump.
Building content
We write the pages that are missing and rewrite the ones that do not answer what was asked. Month by month, not all at once.
Measurement and reporting
Search Console, Analytics, rank tracking. Every month you get a readable summary of what moved, what did not, and what we are doing next.
Let's look at what people search to find you today.
Straight talk
What we will
not promise.
We do not promise the first position, because it is not the seller's to give. Anyone who guarantees it either does not understand how ranking works, or does and says it anyway.
We do not buy links and we do not write keyword-stuffed copy. Both can move the needle briefly, and both put a risk on your site that we would have to clean up later.
And we do not start at all if advertising or a better website would return more from the same money. We say so in the first conversation, before anything is invoiced.
Who it is for
An SEO agency,
a specialist or a consultant?
We are a small team, so you talk to the person doing the work — not an account manager who forwards it.
SEO agency
An SEO agency is worth something when the same team measures, writes and fixes the site. Here the developer and the copywriter sit at one table, so a technical fix does not land in another supplier's ticket queue.
SEO specialist
If you need one question answered you do not have to sign anything: a one-off SEO specialist consultation is available. We look at the site, name the three things that matter most, and then you decide what to do with them.
Local SEO
Local SEO is a different game: fewer people search, but the ones who do are a few kilometres away and usually decide the same day. Business profile, service area, reviews, and pages that answer the „near me” question.
E-commerce SEO
E-commerce SEO is not decided on the home page but on the category and product pages: real descriptions instead of a template, clean filter URLs, structured product data, and internal linking that does not orphan the deep pages.
Where we work
SEO in Győr
and Budapest
Our office is in Győr, half the clients are in Budapest, and the work is the same at a distance. Local search is not.
Where the map decides
For a provider in Győr the search is usually "something + Győr" or "something near me", and half the result is the map box. Here the Google Business Profile, the service area and the reviews count for at least as much as the website itself — with Rapidkert this was the layer that moved first.
Where the field decides
In Budapest an order of magnitude more businesses chase the same phrase, and the map result settles the question less often. Here content and the technical layer carry most of the work: the winner is whoever answers what was typed more precisely.
We are not a Győr agency in the sense of only working in Győr: we work in three languages, with Hungarian, Austrian and German clients. But if your customer is a few kilometres away, local search is what brings the money, and that takes knowing the difference between the two markets. Our seat and contact details are in the imprint.
How long before results show?
Technical fixes can show within a few weeks, because Google re-crawls the site. Movement from content usually becomes measurable around the third or fourth month. Anyone promising faster is either selling advertising under the name SEO, or using a method that has a price later.
Do you guarantee first place on Google?
No, and nobody can. First place is decided by Google's ranking, which changes constantly and which nobody controls. What we can guarantee is the work: what we measure, what we fix, what we write, and a readable report on it every month.
What does SEO cost?
It depends on the state of the site and the size of the field you compete in. A local service business needs considerably less work than a national online store. After the free discovery you get a concrete quote, including exactly what we will do in the first four months.
Do I need a new website for it?
Not necessarily. Most existing sites have enough room to make starting worthwhile. If discovery shows that the site's structure or speed would waste most of the work, we say so, and fix the website first instead.
What is the difference between SEO and Google Ads?
Advertising brings traffic immediately and stops when the budget runs out. SEO starts more slowly, but a position you have earned keeps working when you are not spending. They are not alternatives: at Rapidkert both ran in parallel and each produced on its own.
What does an SEO service include?
Every month: technical fixes (speed, structure, structured data), writing or rewriting the pages that need to rank, keeping the Google Business Profile in order, and a plain report on what moved. The exact scope is itemised in the quote, after the free audit.
An SEO company or an independent consultant — which do you need?
A consultant is enough when you need an answer to one specific question and someone to carry out the advice. If you do not have that person, a company is the better choice: the same team measures, writes and fixes the site. We do both: a one-off expert consultation or monthly work.
If I stop, do I lose everything?
No. What we wrote and fixed stays on your site and keeps working. Positions can decay over time if nobody tends them, but they do not vanish overnight, and we switch nothing off.
Where to next
Related pages and reading.