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Stratos / Blog
What you need
to know, in plain words.
Online growth doesn't take magic, it takes a system. We write these guides so that marketing jargon doesn't make your decisions for you.
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How much does a website cost in 2026?
Website prices run from nothing to tens of thousands. We show what drives the cost and how to work out what a website is worth to your business. -
Setting up a Google Business Profile, step by step
A Google Business Profile is the most powerful free client acquisition tool for local businesses. Set it up in eight steps and show up in the map results. -
Google or Facebook ads — which is worth it in 2026?
It's the wrong question. We show what each platform is for, and why clients come from the system, not the platform. -
How many clients is an outdated website costing you?
There's one number no business owner ever sees: the clients they lost. Work out what an outdated website costs you monthly — and what you'd gain. -
Why isn't your website bringing clients? 7 common mistakes
You have a website but the clients aren't coming? The seven most common mistakes most businesses make — and how to fix each one.
What is SEO, and what does it cost?
How much of it you can do free, what it costs if you don't, and how app stores differ.
Online marketing for a small business: where to start
Which channel is worth it when, when you need an agency, and what to measure if you measure nothing else.
Web design: what makes one good?
Five things you can check on a layout before anyone says „I like it”.
Getting a logo made: what to ask for, what not to accept
What it costs, what you must receive at the end, and the three mistakes that leave most logos unusable.
Where to next
Related pages and articles.
If you'd rather not do it yourself
Reading is good. A system is better.
If you'd rather not assemble it yourself, we'll do it for you — website, identity and advertising from one team.